Sports equipment brand Spalding has announced a partnership with smart-basketball company SportIQ (SIQ) to develop a next-generation connected basketball and a companion mobile application, bringing sensor-driven analytics to players at every level.
The announcement, published on October 17, marks Spalding's entry into the connected sports equipment space alongside SIQ, which describes itself as the leading smart-basketball company specialising in artificial intelligence, machine learning and classical physics applied to sport.
Shot tracking built into the ball
SIQ's patented smart-basketball technology tracks a player's shooting in detail — recording makes and misses, release angle, ball speed and shot distance, among other metrics. The data feeds into an analytics app designed to help players of all ages and skill levels improve their game through drills and insights drawn from professional players.
Gamification and competition
The app also adds competitive elements intended to make training engaging, including leaderboards, shooting streaks and virtual competitions among friends. The company says the combination of measurable feedback and gamification is aimed at turning routine practice into a more motivating experience.
The Spalding trademark is owned by Russell Brands, LLC. Further details on pricing, availability and supported features are expected to be shared as the launch approaches.
Sources: SportsVenue Technology — Spalding Announces Partnership with SportIQ
The announcement, published on October 17, marks Spalding's entry into the connected sports equipment space alongside SIQ, which describes itself as the leading smart-basketball company specialising in artificial intelligence, machine learning and classical physics applied to sport.
Shot tracking built into the ball
SIQ's patented smart-basketball technology tracks a player's shooting in detail — recording makes and misses, release angle, ball speed and shot distance, among other metrics. The data feeds into an analytics app designed to help players of all ages and skill levels improve their game through drills and insights drawn from professional players.
Gamification and competition
The app also adds competitive elements intended to make training engaging, including leaderboards, shooting streaks and virtual competitions among friends. The company says the combination of measurable feedback and gamification is aimed at turning routine practice into a more motivating experience.
The Spalding trademark is owned by Russell Brands, LLC. Further details on pricing, availability and supported features are expected to be shared as the launch approaches.
Sources: SportsVenue Technology — Spalding Announces Partnership with SportIQ
